it’s - correct spelling

  edgood  —  Grammar Tips

it's - contraction


Not its.

Note: The word it’s is a contraction of it is. Do not confuse it’s with its, a possessive pronoun. For a complete discussion, review this section of Common Grammatical Mistakes.

Example: It’s raining outside. contraction

Example: It’s a shame. contraction

Example: The company lost its dominant position in the market. possessive pronoun