Grammar Tips & Articles »

impervious - vocabulary

This Grammar.com article is about impervious - vocabulary — enjoy your reading!


38 sec read
1,696 Views
  Ed Good  —  Grammar Tips
Font size:

adjective

Impenetrable, as in impervious to rain; incapable of being injured or impaired, as in impervious to wear and tear; incapable of being persuaded, influenced, or affected, as in impervious to another person’s suffering.

Over the past several years, car buyers have been spoiled by the generous cash-back and low-interest offers that dealers were slapping on pretty much any car in the lot.

"People became addicted, but also impervious to those incentives," says Robert Gentile, director of car information products at Consumer Reports. As incentives became a less-effective marketing tool to drive buyers to the dealerships, the manufacturers naturally tried to trim wide-scale promotions. This was yet another reason for the sales slump this summer.

—Aleksandra Todorova “Timing a Car Purchase” Wall Street Journal, August 26, 2007

Rate this article:

Have a discussion about this article with the community:

0 Comments

    Citation

    Use the citation below to add this article to your bibliography:

    Style:MLAChicagoAPA

    "impervious - vocabulary." Grammar.com. STANDS4 LLC, 2024. Web. 29 Mar. 2024. <https://www.grammar.com/impervious-vocabulary>.

    Free, no signup required:

    Add to Chrome

    Check your text and writing for style, spelling and grammar problems everywhere on the web!

    Free, no signup required:

    Add to Firefox

    Check your text and writing for style, spelling and grammar problems everywhere on the web!

    Browse Grammar.com

    Free Writing Tool:

    Instant
    Grammar Checker

    Improve your grammar, vocabulary, and writing -- and it's FREE!


    Quiz

    Are you a grammar master?

    »
    Identify the sentence with correct use of the preposition 'across':
    A The cat jumped across the fence.
    B She read a book across the room.
    C He traveled across the country.
    D They walked across the narrow bridge.

    Improve your writing now:

    Download Grammar eBooks

    It’s now more important than ever to develop a powerful writing style. After all, most communication takes place in reports, emails, and instant messages.