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it’s - correct spelling

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  Ed Good  —  Grammar Tips
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it's - contraction

 

Not its.

Note: The word it’s is a contraction of it is. Do not confuse it’s with its, a possessive pronoun. For a complete discussion, review this section of Common Grammatical Mistakes.

Example: It’s raining outside. contraction

Example: It’s a shame. contraction

Example: The company lost its dominant position in the market. possessive pronoun

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