To insist is to demand something forcefully or urge someone to do something. It can be used in positive as well as negative sense. A few examples –
● Our CEO insisted that the company was doing well in-spite of the stocks being down.
● I insist you take the medicine on time to prevent further problems.
● I dint want to go but he insisted me to come along.
● Rather than insisting me to go to theatre with you, why don’t you watch a movie with me at home?
● She insisted me to take up more work.
The word insist has its roots from the Latin word insistere (in+sistere) which means upon+stand. Therefore, it means to have a strong stand or be assertive in something.
To persist is to continue something in-spite of obstacles. Example –
● His persistence and hard work earned him the success he has today.
● I will persist my studies even if it means doing a part-time job to fund it.
● Persisted drinking can be harmful for your health.
● My hand allergy is a persisting problem which has no solution.
● The unpleasant smell still persists throughout the area.
Persist has originated from the Latin persistere (per+sistere), which means through + to stand or stand through (something) in a steadfast or continuous manner.
The words look similar and come from similar roots, hence there can be confusions around it. Often, insistence can be a reason for persistence. For example,
● If you insist on working hard, you can persist getting good marks in exam,
● If you insist on maintaining good quality, you can persistently get good customers.
● I insisted on not believing their theories, but to persist our research with the facts collected.
Insistence vs persistence – Just like the verb forms, the nouns are different.
● Her insistence on following up the matter with persistence was the reason behind our victory.